Marketing Specialist

Primary Purpose

The Marketing Specialist will be responsible for building and operating a founder-led media engine that positions Flexdoc as a trusted specialist in SMSF and investment lending. This role is execution-focused, ensuring the consistent delivery of marketing initiatives, content, campaigns, and audience engagement activities aligned with established strategies and systems.

Key Responsibilities

Marketing Execution & Campaign Management

• Execute established marketing strategies, weekly plans, and campaign activities.

• Manage marketing campaigns, follow-up sequences, and workflow processes.

• Ensure consistent implementation of marketing initiatives with a strong focus on accuracy and attention to detail.

• Follow structured systems and processes to achieve desired outcomes.

Content & Media Production

• Create, edit, and publish high-quality content across digital platforms.

• Repurpose long-form content into engaging short-form formats.

• Support content production for social media, email marketing, podcasts, and other media channels.

Founder-Led Brand Execution

• Develop and distribute content that strengthens the founder's personal brand and industry authority.

• Maintain consistency in messaging, tone, and brand positioning across all communication channels.

Distribution & Channel Management

• Manage content distribution across social media and digital platforms.

• Coordinate publishing schedules and audience engagement activities.

• Ensure optimal reach and visibility of marketing content.

Pipeline & Lead Generation Support

• Support lead generation initiatives through content marketing and campaign execution.

• Assist in nurturing prospects through marketing automation and communication workflows.

CRM & Audience Management

• Maintain and update CRM systems, including audience segmentation and contact management.

• Support marketing automation processes using ActiveCampaign or similar platforms.

Media Operations & Performance Monitoring

• Coordinate marketing operations, content systems, and media workflows.

• Monitor campaign performance and marketing metrics.

• Provide insights and recommendations based on performance data and analytics.

Required Skills & Qualifications

Essential Skills

• Strong content writing and editing skills with the ability to create professional LinkedIn-level content.

• Experience repurposing long-form content into short-form formats.

• Proficiency in social media platform management and content execution.

• Ability to interpret and utilize basic marketing analytics.

• Familiarity with CRM platforms such as ActiveCampaign or similar systems.

Preferred Skills

• Short-form video editing and content production.

• Podcast coordination and management.

• Experience with Webflow or other Content Management Systems (CMS).

• Knowledge of email marketing automation and workflow management.

Candidate Profile

Core Competencies

• Content Creation & Communication

• Strategic Thinking

• Execution Excellence

• Attention to Detail

• Process Discipline

• Commercial Awareness

Qualifications & Experience

• MBA graduate or a candidate with strong commercial and business awareness.

• Proven experience in marketing, content creation, or digital marketing roles.

• Highly organized, detail-oriented, and process-driven.

• Strong willingness to learn and develop expertise within the mortgage and lending industry.