About Talent Connects

Talent Connects is a leading HR technology company helping organizations streamline recruitment, workforce management, and employee lifecycle processes through innovative digital solutions. Our flagship products include an Applicant Tracking System (ATS) and Human Resource Information System (HRIS) designed to help organizations hire smarter and manage people more effectively.

We are seeking a highly motivated Product Marketing Officer to bridge the gap between our Product, Sales, Customer Success, and Marketing teams while driving product adoption, customer engagement, and revenue growth.

Key Responsibilities

1. Product Positioning & Messaging

Develop compelling product positioning, value propositions, and messaging for ATS and HRIS solutions.
Translate complex product features into clear customer benefits.
Maintain product messaging consistency across all channels.

2. Go-to-Market (GTM) Execution

Assist in planning and executing product launches, feature releases, and enhancement announcements.
Create launch plans, communication materials, and sales enablement resources.
Coordinate with Product, Sales, and Marketing teams to ensure successful market rollout.

3. Content & Marketing Assets

Develop product brochures, presentations, case studies, product one-pagers, website content, and customer success stories.
Create product-focused email campaigns, blog articles, webinars, and social media content.
Support thought leadership initiatives in HR technology and recruitment automation.

4. Sales Enablement

Equip the sales team with presentations, product demos, FAQs, competitor comparisons, and objection-handling materials.
Participate in sales meetings and customer demonstrations when required.
Assist in preparing proposals and product presentations for enterprise clients.

5. Market & Competitor Research

Monitor HR technology, ATS, HRIS, AI, and recruitment industry trends.
Conduct competitor analysis and identify product differentiation opportunities.
Gather customer insights and market intelligence to support product strategy.

6. Customer & Product Insights

Work closely with Customer Success teams to understand customer challenges and feature requests.
Collect and analyze customer feedback to identify opportunities for product improvement.
Support user adoption and customer engagement initiatives.

7. Performance Tracking

Track key product marketing metrics including lead generation, product adoption, feature usage, customer engagement, and campaign performance.
Prepare regular reports and actionable recommendations for management.

Qualifications

Education

Bachelor's degree in Marketing, Business Administration, Management, Information Systems, or a related field.

Experience

6 months to 1 year of experience in Product Marketing, B2B Marketing, SaaS Marketing, Digital Marketing, or related
Experience in HR Technology, SaaS, Enterprise Software, ATS, HRIS, ERP, or technology products is preferred.

Required Skills

Strong written and verbal communication skills.
Excellent presentation and storytelling abilities.
Understanding of product marketing principles and go-to-market strategies.
Ability to simplify technical concepts for business audiences.
Market research and analytical skills.
Strong project management and stakeholder coordination abilities.
Familiarity with CRM and marketing automation tools.

Preferred Skills

Knowledge of ATS, HRIS, Recruitment Technology, or HR Operations.
Understanding of AI applications in recruitment and workforce management.
Experience with content creation tools, digital marketing platforms, and analytics tools.
Basic understanding of SaaS and customer lifecycle management.

Key Competencies

Customer-centric mindset
Strategic thinking
Creativity and innovation
Data-driven decision making
Collaboration and teamwork
Ownership and accountability
Attention to detail

What We Offer

Opportunity to work on innovative HR technology products.
Exposure to AI-powered recruitment and workforce solutions.
Career growth in a fast-growing technology company.
Collaborative and entrepreneurial work environment.
Competitive compensation and performance-based incentives.
5 working days

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